Not everyone knows what online reputation management (ORM) even is! At my digital marketing companies, we get this question all the time, and not from people who are uneducated. Far from it, in fact, many very smart businessmen that don't specialize in anything related to the internet or search engines, such as Google, are quite clueless when it comes to what Oline Reputation Management even means; just as I am likely clueless of what certain phrases I pick out in the technical jargon these businessmen and businesswoman speak to industry peers and colleagues.
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| Common Components of Online Reputation Management |
Anyway, while an entire book could be (and has several times over) be written on the topic of 'what online reputation management is', I've summed it up into a few paragraphs that are very simple and easy to understand.
Read J Chierotti's answer to What is online reputation management? on Quora
