Joe Chierotti's SEO & Inbound Marketing Blog

A useful GEO content brief defines the customer’s decision, the answer a page must deliver, and the evidence needed to support it. Generative engine optimization is a working term for improving discovery in AI search experiences. A brief is valuable when it produces a better answer for people, regardless of where they discover it. Choose a decision instead of a broad keyword “Digital marketing” is a category. “Should a new accounting firm invest in local SEO or paid search first?” is a decision with constraints. The latter gives the writer a clear job: explain tradeoffs, requirements, and a practical next action. Collect questions from sales calls, support tickets, site searches, and customer interviews. Remove private details. Group questions that require the same answer, rather than creating a separate page for every wording variation. A brief you can use Field What to write Reader Role, problem, experience level, and constraints Decision What the reader should be able to decide Dir...

An AI-era SEO audit should identify whether customers can find, understand, trust, and act on your website. Start with the pages that influence inquiries, fix access and accuracy problems, then measure lead quality. AI visibility belongs inside this broader business goal. This working plan is designed for a small service business with limited time. The priorities below are recommendations, not a promise of rankings or AI citations. Choose five pages that influence revenue Start with the homepage, two core service pages, your strongest educational guide, and the contact page. For each, identify the customer, the question it answers, and the next action. An emergency service page needs a different answer and contact path from a guide explaining maintenance costs. Record the current URL, title, search description, indexed status, organic visits, inquiries, and known weaknesses. This baseline keeps the audit tied to a business outcome. Week 1: Check access and accuracy Open priority pages...