Local SEO Checklist: Fix the Gaps That Cost You Qualified Leads
Local SEO starts with accurate business information, relevant service pages, genuine customer feedback, and a reliable way to contact you. A business owner should prioritize the gaps that stop a nearby customer from choosing the business, rather than chase every possible directory listing. Audit the customer journey Search for your business name and your main service from the area you serve. Record the date and search location, because results can vary. Check whether the business details are correct and whether the landing page answers the question that prompted the search. Google describes local visibility in terms of relevance, distance, and prominence. Its local ranking guidance is a useful baseline. Distance is a constraint to understand, not something to solve by inventing addresses. Business profile checklist Confirm eligibility, ownership, and the real-world business name. Select categories that accurately describe the business. Maintain regular hours and special holiday hours...